This is your contact information that you wish to share with family and close friends through the UCM app.
UCM allows you to set Contacts as Personal. This is indicated by the Heart symbol.
Contacts marked as Personal who also use UCM will see your Personal Profile (rather than your Work Profile).
Don't forget to check out UCM on YouTube. Here are our videos on How to Manage your Profiles:
And more videos on How to Share Personal Information with Contacts: